From the beginning we designed our SPECIAL COWBOY MOMENTS on RFD-TV and WILD RIDES on the COWBOY CHANNEL episodes so that a sponsor's ad or their taped opening introduction would remain with the show forever.  Why did we do that?  Because we knew that the historical content in these episodes would be timeless.  In other words, the episodes would never lose their value and could be aired over and over again, on television and online.  That's why we created the slogan:  "Gathering rich western history for generations to share"

Since then, our episodes have gone from appearing one day a week to almost every day each week on the COWBOY CHANNEL. Plus our episodes are re-aired on local cable network access channels and other CW Network affiliates, for example. Which means that, we have many sponsors who paid a one-time fee who are now continuing to get exposure, over and over again, years later. And that policy and trend will continue going into the future.

You see, it's all about being a benefit to all who are involved, including the person, rodeo, location or subject of the show, the sponsors and the networks. Meanwhile, those sponsors who did not take advantage of being involved at the time, are now losing out. And yet, it's never too late to get involved and benefit from our cost-effective sponsorship programs.

To learn more simply email our executive producer at